This series of 4 is an expansion on the idea explored in the poster section of the juxtaposition of cowboys and the word vagina. The most macho thing I can think of versus the most feminine thing I can think of.
It's destroying 1 construct by destroying another construct. The idea of destroying on old male construct with a hard edged word that can be seen as having a softer meaning is quite deliberate. At the time I was thinking these up the #metoo movement had not started. The way I see it though I have a daughter and there is nothing she can not do.
The old male construct is something I will gladly watch die out. Referencing old cigarette ads for this purpose is an irony that is also not lost on me.